Crypto ads absent from Super Bowl — AI firms spend big
Crypto ads absent from Super Bowl — AI firms spend big For the third year in a row, the Super Bowl was virtually crypto ad-free with this year’s event, estimated to have been viewed by around 120 million people, instead dubbed “the AI Super Bowl.” The so-called “Crypto Bowl” of 2022, which saw the likes of FTX, Coinbase, Crypto.com, and eToro pay millions of dollars for a few seconds of exposure, seemed a world away as artificial intelligence firms like OpenAI, Google, and Meta took center stage. Crypto ads dominated promotional slots at the 2022 event, thanks mostly to the previous year’s bull run that saw bitcoin jump 700% between early 2020 and April 2021. However, a massive drop in prices, coupled with a series of controversies and high-profile bankruptcies, including the collapse of crypto exchange FTX, Coinbase paying $100 million to settle an investigation in New York, and Crypto.com firing 20% of its workforce, saw them al...